Despite What You've Heard, Making Money Online is Not As Easy As Others Will Lead You To Believe.

This is not to say that it can't be done, it can. However, you must be ready to really put in alot of time and energy on writing copy, and content. You also must find the right types of advertisers for your website. In addition, the most important piece of the equation is finding and retaining quality traffic on a consistent basis to make your web real estate a worthwhile proposition for the advertisers you want. If you think this sounds easy, take a good look at the exponentially growing competition that is out there and define your niche and what makes you different. In addition to proper planning, you also have to consider design elements. Well written copy combined with easy navigation and simplicity is generally a better practice than overwhelming your visitor with excessive media, advertisements and pop ups. When someone visits your site, you want to make the visit a pleasant experience so the person will keep coming back. What's your hook? How are you going to keep them coming back for more?

In my own little web world, my hook is the content I provide based on over fourteen years of industry experience and painstaking research that can add value to your own business technology challenges.

For example, many webmasters are always looking for advertising revenue resources for their websites. One of my web advertising resources once told me that web content should be relevant to the site, but should also be monetized if you want to earn a living from it. The advice makes sense, but I still believe there has to be a balance between commericial advertising and content. In my early advertising days at Z100 radio, I can recall what Steve Kingston, the program director at the time used to say, "Sales is four doors down on the left." His message was terse, but the root of what he meant was that without the content to keep people entertained, sales efforts are moot. There is certainly alot of truth to that, however; the flip side is that the fruit of the sales efforts is what ultimately pays the creative personnel the large salaries they demand. I often wondered how these two adverse departments would make out if they changed their relationship from step children who are forcing diplomatic relationships to creative partners who have a clear vision of each other's goals and expectations and truly partner to help one another. I suspect the latter approach would be more successful, but the challenge of implementing it is nearly as difficult as finding and maintaining quality traffic. Yet, there are people who have managed to earn substantial livings from doing just that. Is it impossible? The folks at Ezanga.com, Adorigin.com, and Blowsearch.com certainly don't think it's impossible because they have been doing it consistently. But they are not the only ones. There are folks who pick unique niche markets and focus on getting on the traffic they can from that particular market. A good example is vinduvin.com, a portal that is focused on mapping out vineyards all over the world. The owner of vinduvin is a good friend and colleague of mine. He is also very passionate about wine. The forums he developed are a great resource for anybody wanting to know particulars, and they are a great example of a good hook for repeat traffic. In addition, when you look at the design for Vinduvin.com or even Ezanga.com you will notice it is clean, simple and eye-catching. The artwork is done in a manner that draws your attention to key areas. This is not something you can just bang out with a simple frontpage template. Not if you really want to stand out from the pack. Speaking of standing out from the pack, in addition to publishing and advertising, there are other ways of earning revenue online by buying and selling domain names. If you want to know more about this method....


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